If I had my time again I think I would try to work part time, but being able to juggle my hours has been a huge help. America is a vast market with all sorts of tastes — some of which are pretty shocking to our sensitive creative souls.
We will not lose sight of our ideals and brand. JoJo will be JoJo wherever we sell it. Our designs may not appeal to all in the USA but there are plenty of people who do love us.
Much of the competition in America offer a lower quality level than JoJo. We need to be proud of what we do now and in the future, or else what is the point? My kids have grown up and I can now leave them alone to look after our dogs! Plus the business was at a stage where we wanted to keep expanding gently but did not want to lose sight of our small company values. Rather than grow in to a business we did not like in this country, we thought we should start again with a small business in another country.
The USA customer base begged us to open up over there, so we are. In the early years I worked on all the design, garment tech, factory sourcing and visits. But as the company has grown we have been fortunate to bring on board some fantastically creative and talented heads of department and teams. These days I am more involved in the general business growth and management — but I still pop in to the design team most days to see what everyone is up to and occasionally make a suggestion!
This is why we only sell direct to the public in the UK and stay well away from trades sales, franchises or Amazon. The truth is that we now employ people who are much more talented in their individual roles than I ever was.
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Edith Picton-Turbervill. Jane Hutt AM. Suzy Davies AM. Elizabeth Andrews. Joan Coke. Winifred Coombe-Tennant. Rose Davies. Jessie Donaldson. Val Feld. Audrey Jones. Gaynor Legall. Megan Lloyd George. Rachel Lomax. Margaret Mackworth. Gwenllian Morgan. Ann Pettitt. Annie Powell. Charlotte Price-White. Dorothy Rees. Eirene Lloyd White. Kirsty Williams.
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